If there is no strict monitoring of your Domain Authority, you take the risk of making your site less qualified than your competitors’. With websites, the same monitoring is fundamental. It is like baking a cake: if you don’t check the oven from time to time, the cake will surely burn. Tracking Domain Authority is a job that requires consistency. How Important is Domain Authority for SEO? If the score does not reach above 60, then the evaluation is bad considering this context. With more work and investment power, you must expect to achieve great DA values. However, the requirement changes for large company sites. If you are running a small business website with SEO optimizations underway and still get something around 40 points, that score can be considered very good. It is also important to acknowledge many different contexts when evaluating DA. Scores above 60 rate the Domain Authority as excellent.Domain Authority between 50 and 60 must be rated as good.Scores between 40 and 50 are considered average.To rank website domain authority consider that: You can also check DA using Moz’s Keyword Explorer tool. When Moz created this metric, they also made the tool available for website analysis. To know what is a good domain authority, you need to check how much a website reaches on a scale from 1 to 100, with 100 as the best possible score. Sites with good DA usually rank well in Google’s SERP. The fact is that, so far, this metric has proven to be very close to what reality brings. There are other additional factors, but Moz is not so clear about what they are. Most notably, we can consider the total number of links to a site and their quality (whether they are from sites with good authority). Over the years and as the study of SEO has deepened, leading authorities on the subject have come to understand what impacts website rankings.īeyond basic web optimization issues, some specific factors have a direct influence on a domain’s authority. What supports Domain Authority as a metric The reason? The factors used to measure the Domain Authority of websites. However, it is important to clarify that, even so, DA is still a metric worth following. This metric was created by Moz, and is currently used worldwide by all companies since it greatly impacts brands’ online strategies.Įven though it is a very famous and respected indicator in the market, Google itself does not consider it when ranking sites. What is Domain Authority?ĭomain Authority is a scale that measures how likely a website is to rank well on Google’s SERP. Download this post by entering your email below Do not worry, we do not spam.
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